BBH’S GRIFFIN FARLEY’S BEAUTIFUL MINDS
strategy & comms plan for Goodcall
GFBM is an annual intensive strategy bootcamp led by top industry planners, created to honor the late Griffin Farley, an influential strategy director at BBH. I was selected to participate in the first-ever virtual bootcamp and program-wide pitch competition.
This year’s client was NYC-based non-profit, GoodCall. The organization’s mission is simple yet vital: to prevent wrongful imprisonment in the five boroughs by giving citizens easy access to legal support via a single phone call.
The Ask:
Accrue $1M in donations by enlisting active donors and putting GoodCall on the map
My Role:
Creative Brief Development, Research & Creative Thoughtstarters
To put things briefly:
Get community caretakers in NYC
Who live and work to enact lasting change
To make impactful, recurring donations
By building a new, commitment-based model for charity
