Wattpad
Problem
Mainstream storylines leave marginalized voices in the shadows. On average, across all categories of media, only 36% of Gen Z Storytellers felt their own identities and experiences are represented.
is an online social platform where anyone can read and write original stories, with Gen Z making up 90% of its creators.
Insight
Fandoms & fantasy worlds represent a broader structure of concepts and community for young creators. They give the underdog a place to feel seen and heard, and to find purpose.
Idea
Take the spotlight off of conventional narratives and shine it on new ones by showing what traditional storytelling would look like with a Gen Z twist.
