Omaze
Problem
We’re constantly reminded of the many ways that we can and should make the world a better place. Activism fatigue and increased social responsibility weigh down on us like never before.
has changed the charity game by offering the chance to win once-in-a-lifetime prizes in exchange for a small donation to a good cause.
Insight
Charity needs a makeover, but it’s taboo to talk about how doing good is often not much fun.
Idea
Omaze cuts the BS and acknowledges that traditional charitable acts suck sometimes. What if doing good was great for everyone involved?
Austin Ad Fed Gold ADDY Winner - Illustration
Austin Ad Fed Bronze ADDY Winner - Consumer Campaigns
