The Ask:

Develop a campaign that keeps GOAT top of mind as the #1 trusted platform to grow and curate their audience’s kick collection

My Role:

Creative Brief Development, Research & Art Direction

To put things briefly:

Get serious sneakerheads

Who have trust issues caused by counterfeits

To maximize their worth

By setting the gold standard for authenticity

How? Showing GOAT’s sneaker verification process as 100% transparent scientifically accurate